See this graph:

enter image description here

  • $\begingroup$ could you share the date ranges and other details to reproduce this (are you doing weekly average)? I'm actually not seeing it $\endgroup$
    – glS Mod
    May 26, 2022 at 17:40
  • $\begingroup$ I took the screenshot 8 minutes ago, starting from when we launched into public beta. $\endgroup$ May 26, 2022 at 17:40
  • $\begingroup$ ah, yes, sorry, I see it now. Weirdly enough, the drop doesn't seem to be mirrored by a proportionally large drop in page views, overall visits, or number of posts. Maybe they changed the way they count new visits? $\endgroup$
    – glS Mod
    May 26, 2022 at 17:45
  • $\begingroup$ @glS yea something seems extremely off, especially since this graph is telling us that it's not just the latest weekly data point, but the previous one as well! However "overall visits" and "number of posts" have also gone down lately, just not as profoundly as "new visits" have. $\endgroup$ May 26, 2022 at 17:46
  • $\begingroup$ seems to be happening also on physics. See chat.stackexchange.com/transcript/message/61223947#61223947 $\endgroup$
    – glS Mod
    May 26, 2022 at 17:59
  • $\begingroup$ Relevant MSE question: Why has there been such a huge drop in "new visits" since May 9th, 2022, across multiple sites? $\endgroup$
    – V2Blast
    Jun 6, 2022 at 1:19

1 Answer 1


Educated guess, by no means official:

We are committing to recategorizing the Google Analytics cookie as a “Performance Cookie” by May 13, 2022.

(source: this answer by staff member @CesarM - the actual switch happened on May 10th)

The site analytics are powered by Google Analytics, and if users don't accept the cookies, they don't get registered as new visits.


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